Dallas-Based Company Vies for Sporting Goods Manufacturers Association’s Top Honor

DALLAS, Texas – March 2006 – Selected from 130 nominated products, the centerG by Keys Fitness, a leading manufacturer and distributor of fitness and health products, is one of five finalists in the 9th Annual Sporting Goods Manufactures Association (SGMA) Sports Product of the Year competition. Featuring a breakthrough patented center drive technology that balances the body and maximizes comfort; centerG was voted a finalist by sports fans, sporting goods retailers and dealers.

The centerG redefined the elliptical equipment category with its state-of-the-art engineering and a “center drive” concept exclusive to Keys Fitness. By placing the drive mechanism of the elliptical in the user’s center-of-gravity, centerG ensures proper spine alignment, better balance and smoother body movements. The centerG also features intelligent electronics that act as a “built-in” personal trainer including 20 intensity levels, 14 workout options and five separate heart rate programs.

“Being chosen as a finalist reaffirms our mission of taking exercise to the next level with the development of centerG,” said Dave Williams, Senior Vice-President of Sales and Marketing. “Keys Fitness is committed to continually developing cutting-edge equipment that provides a safe and effective exercise experience for all consumers through well-engineered features and innovative fitness technology.”

Since December, thousands of voters have narrowed the broad array of equipment, accessories and apparel to determine the top five finalists. An overall winner will be selected by a nationwide pool of journalists from major media outlets. The SGMA Sports Product of the Year will be announced on Fox & Friends Friday, April 28, 2006.

About Keys Fitness

Keys Fitness is an internationally respected provider of gym-quality home fitness equipment, based in Dallas, Texas. Widely recognized as an industry leader, the company offers a complete range of award-winning exercise equipment, strength-training products and related cardio accessories that help shape millions of lives. With products ranging from state-of-the-art home gyms and elliptical trainers to treadmills and stationary bikes, Keys Fitness offers total fitness solutions to retailers and consumers alike. Their products can be found in more than 3,000 stores throughout the United States and are distributed globally to retailers in 31 countries under brand names such as Keys, Ironman Fitness, CardioMax, Power System HealthTrainer and Karen Voight.

For more information on centerG, visit www.keysfitness.com.

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