leadership

CRAYTON WEBB
Owner and CEO 

Crayton Webb, owner and CEO of Sunwest Communications, has extensive experience working with media, government, nonprofit and corporate sectors on a local, national and international scope.

Previously, Webb was the Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Crayton launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world.  Prior to his time at Mary Kay, he served as chief of staff for Dallas Mayor Laura Miller and before that was a broadcast journalist for nearly ten years.

Webb is chairman of the men’s auxiliary for Genesis Women’s Shelter in Dallas, HeROs (He Respects Others), and is on the boards of the National Domestic Violence Hotline, the Arbor Day Foundation and serves as vice chair of the YMCA of Metropolitan Dallas Board.  He also serves on the Communications Council for the Dallas Regional Chamber and advisory boards for Communications Studies at Southern Methodist University and the Junior League of Dallas.  He received the Hugh O’Brian Youth Leadership Alumni Achievement Award in 2017 and the 2015 Leadership Dallas Distinguished Alumni Award.

ANDREW M. STERN
Founder and Senior Counsel 

Andy Stern is senior counsel at Sunwest Communications, Inc. He founded Sunwest in 1982. From 1975 to 1977, he served as Staff Assistant to President Gerald R. Ford at The White House and then served in senior corporate positions in Dallas.

He is a board member of AMN Healthcare Services (NYSE: AHS), the nation’s largest
healthcare staffing company; Medical City Dallas Hospital, where he is a past chairman;
and, has served as chairman of the Texas Healthcare Trustees. He is currently serving as
a member of the American Hospital Association’s Committee on Governance.

Active in community affairs, he was the first public relations agency executive to become
a member of the Dallas Citizens Council. Additionally, he is a member of the
Salesmanship Club of Dallas, Dallas Assembly, Leadership Dallas Alumni, and Public
Relations Society of America. He was founding chairman of the Dallas Children’s
Advocacy Center and chaired the Sixth Floor Museum, North Dallas Chamber, and
Salesmanship Club Charitable Golf.

LAUREN DUGGER
Managing Director 

With a passion for writing and philanthropy, Lauren Dugger leads the nonprofit division of Sunwest with a heavy focus on corporate, community and private family foundations. Lauren and her team plan and execute targeted public relations tactics based on the overall goals of each client – whether they need to increase their donor base, streamline a grant-making process, or strategically align giving with business objectives. Since joining the firm in 1999, Lauren has managed strategic corporate social responsibility (CSR) planning, strategic grant management, media relations, social media, special events, community relations, writing projects and other public relations initiatives for business and nonprofit clients.

MELODIE ELLIOTT
Managing Director 

Melodie Elliott leads the consumer division of the agency, representing nationally-recognized brands in the home improvement, home décor and lifestyle industries. Melodie champions the development and execution of customized editorial campaigns that strategically secure meaningful coverage for client brands. From social media content creation and facilitation to tradeshow engagements and consumer events, the Sunwest consumer team helps clients achieve brand building goals that move the awareness needle to trial and purchase. With nearly 20 years of agency experience and media success, this consumer niche has come to rely on Melodie’s team for trusted product knowledge and photography that complements their needs.

MAGGIE HOLLEY
Managing Director 

Maggie Holley is a senior public relations strategist specializing in real estate industry communications. A strong believer in a tailored approach, Maggie works with commercial developers, architects, and investment firms to develop client-specific public relations strategies focused on identifying, engaging and impacting key stakeholders. Since joining Sunwest in 2009, she has helped clients achieve their visibility goals through B2B and B2C communications programs, media strategy planning and outreach, and thought leadership campaigns. In addition to her real estate work, she also has worked on crisis communications and nonprofit projects.

KATIE OLIVIER
Managing Director 

Katie Olivier is a trusted strategic counselor to her clients with a successful background in a variety of B2B and B2C communication programs, including start-ups, Fortune 500 technology companies in semiconductors, intellectual property, software, telecommunications, optical communications, Cloud computing and wireline/wireless. Katie is responsible for the evaluation, planning and implementation of PR and marketing campaigns for clients in technology, real estate and financial services. With more than 20 years of experience and an extensive knowledge of market trends, she works with clients to determine the most effective business opportunity and direction, maximizing efficiency and performance to surpass their goals.

KIM QUIRK
Managing Director 

With three decades of experience, Kim Quirk provides a depth of expertise and strategic counsel on all aspects of PR and public affairs for Sunwest partners, including extensive guidance for crisis-related communications. Kim manages one of Sunwest’s largest accounts where she oversees public relations and community affairs for education-related and headquarters activities for the Fortune 100 company. Additionally, she helps guide several non-profit clients with strategy and implementation of broad based public relations campaigns to raise awareness and recognition. Kim also serves as one of the leads on Sunwest’s Corporate Social Responsibility practice.

FREDRICK H. STERN
Senior Advisor 

As Senior Advisor, Fred Stern provides strategic corporate, product and crisis communication counseling for corporations and organizations in a variety of industries, including energy, financial services, real estate, health care, packaged goods and professional services. Prior to joining Sunwest, he served as a senior executive and a member of the management committees with two Fortune 500 companies, was senior vice president for Associates First Capital Corporation and a vice president, corporate communications for Wyndham International, Inc. Earlier in his career, he was a senior aide to Governor Pete du Pont of Delaware. He has served on the boards of Goodwill Industries of Dallas, Inc., the Dallas Museum of Natural History Association, United Way of Metropolitan Dallas and Greenhill School. He is currently a member of the Salesmanship Club of Dallas and The Dallas Assembly.

SYDNEY TOWNSEND
Managing Director 

Sydney Townsend and the Sunwest real estate team are the go-to PR and marketing experts for some of the biggest transactions in the country. With more than twenty years of experience, she is a true partner with her clients and believes media relations goes far beyond simply generating a press release. Over the years, she has developed a reputation of consummate trust and professionalism among journalists who call on her regularly for sources and ideas. Her big-picture mindset drives the strategic counsel and execution on every account. The real estate team’s impressive list of clients encompasses commercial real estate, mixed-use and residential developers, along with investment and architectural firms. Sydney also lends her expertise on crisis communications and healthcare projects.

WACHELLE WILLIAMS
Creative Director 

With nearly two decades of marketing and design experience, Wachelle Williams leads the agency’s creative services initiatives. Wachelle’s exceptional expertise yields media-worthy visuals that clearly illustrate the client’s messaging from inception to final execution. Her strategic, innovative approach leaves indelible impressions whether developing digital or printed materials to meet a vast array of each client’s multi-faceted needs. With a keen ear to the client’s needs and even sharper eye to detail, she is plays an integral role in our client success stories.